By regulation, cosmetic ingredients are listed in descending order of concentration down to one percent. The first five names on any bottle make up roughly eighty percent of what touches your skin: usually water, a humectant, an emollient oil, and an emulsifier.
Where many labels lose clarity is below that one-percent threshold. A botanical extract printed in large type on the front of a box often sits behind the preservative at zero-point-zero-one percent: enough for a marketing claim, too little for any measurable effect on the skin.
At Kolofon, we keep each INCI list under fifteen ingredients and publish the exact function of every component on the product page. If an ingredient does not serve the barrier, the texture, or the stability of the bottle, it stays out of the beaker.